7 Online Marketing Tools for the Smart Webmaster

As an online marketer, it's hard to wade through all of the misleading information that is running rampant on the Internet. Who do you trust? Where do you go for the very best information in online marketing? Well, this article was written to answer those very questíons. Below I have outlined 7 tools that can be used to increase your marketing knowledge, improve your website, increase your website's traffíc, and even save time. Hope you enjoy!

1. Make Your Site Sell

The first of these tools comes from Ken Envoy, who has released his bestselling internet marketing book to the public. With 100,000+ copies sold, Make Your Site Sell! 2002 can now be downloaded frëe of charge.

This internet marketing bible has timeless information to improve your online business and increase your traffíc. Because it was created in 2002, some of the information is a bit dated, but if you skip the search engine info, Envoy's book is a gem from front to back.

This is the book that got me started in internet marketing and I am forever thankful to Ken Envoy. Inside Make Your Site Sell, you'll find the three cornerstones of building a successful online business - developing a great product, building a site that sells, and attracting targeted traffíc to your site.

Find it at SiteSell.com.

2. Dotcomology

Another great resource for learning about online marketing is Dotcomology by Stone Evans. This one is a bit more up-to-date.

Inside you'll learn:

  • How to increase your traffíc using expired domains
  • How to build and maintain your credibility online
  • How to increase your profíts using back-end and cross-selling techniques
  • How to optimize your site for high rankings in the search engines
  • How to profít with Google Adwords
  • How to build a massive opt-ín mailing list
  • How to set up joint ventures to expand your marketing reach for frëe
  • How to use press releases for frëe publicity and....
  • How to launch a viral marketing campaign

In addition, you'll also get a number of frëe tools for all of your webmaster needs.

Download this book for frëe at http://www.dotcomology.com

3. Website Translation

Do you know how you can multiply your content by 9 times by expending just a few minutes of your time? Simply translate your website into 9 other languages. There are tools out there that make the process quick and easy.

You don't have to worry about duplicate content issues either. It's all unique content that the search engines love. More content equals more traffíc. 64.8% of the world is surfing the Internet in a language other than English. By translating your website into other languages, you immediately open up a stream of new markets and increased traffíc from foreign search engines.

If you are a seasoned SEO, you'll be happy to hear that the competition in foreign language search engines is much less than in the English search engines. There are a number of tools available that will enable you to translate your website.

The first one is a Wordpress plugin called Simple Thoughts. This plugin uses automatic machine translation to translate your blog into eight languages - Spanish, French, German, Portuguese, Italian, Japanese, Korean, and Chinese.

You can download this plugin at:

http://blog.taragana.com

4. OnlyWire

Social bookmarking is a great way to increase the exposure to your articles. However, it can also be quite time consuming.

Fortunately, there is a tool that will automate much of your social bookmarking for you. It is called OnlyWire and it allows you to submit links to 17 social bookmarking sites all at one time. Simply create an account, give your bookmark a title, type in the URL, add tags, and send it off.

When using this tool, you must keep in mind that it is not meant to be abused. This tool is simply a time-saving device to help you in your social bookmarking efforts.

You must always submit quality content. In addition, you should also share and submit other sites that you feel would provide a great resource to these communities.

Social bookmarking is all about community. If you are not actively involved in the community and submitting links besides your own, then you are simply wasting your time.

However, if you spend a little bit of time to do things right, you can reap some enormous benefits.

To find out more about OnlyWire, go to http://www.onlywire.com.

5. ROR Sitemaps

Sitemaps are an important tool for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of today's sitemaps are specific to one search engine or another. Because of this, there have been a number of Google and Yahoo sitemap generators produced in recent years.

However, there is an alternative that presents many benefits over today's Google and Yahoo sitemaps. In addition, these new and improved sitemaps are readable by all search engines.

They are called ROR sitemaps. They use XML feeds to describe your web content. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.

You can create your own ROR sitemap at http://www.xml-sitemaps.com.

6. Web Templates

If you are a webmaster, then you know the importance of quality web design. Good web design can mean the difference between a paying customer and a confused visitor.

Fortunately, there are a few websites that are providing frëe, quality templates. One of these can be found at Open Source Web Design, where they offer over 1,600 web designs.

Open Source Web Design is making the web a prettier place, one template at a time. To find a professional template for your own site, you can look over some of their favorite designs at http://www.oswd.org/designs/favorites/.

If you are looking for a nice blog design, you can go to http://themes.wordpress.net, where you'll find over 800 themes, frëe to download.

7. Viral Marketing - PDF Generator

To start your own viral marketing campaign, I suggest that you look at Viral Publisher. This frëe software allows you to create your own brandable PDF ebooks and optimize them for the web. Creating your own ebook and giving it away for frëe is a great way to increase your online exposure.

You can offer your ebook to your affiliates, website visitors, and your customers.

Because it's brandable, the user can customize the ebook with their own affilíate links, encouraging them to pass

2 Comments 18.10.06 09:32, comment

Break SEO work in two method.

We break our SEO work in two method.
 
   
On-page Optimization
        Use proper Title, Desc, key-word,
        Chek Key-wrod Density
        Use H1 Tag.
        Chekch Avilibility of Competetive Key-phrase on the Content Of Page.
        Other.
 
   
Off-page Optimization
        Link-popularity (One-Way Link and Reciprocal link) with proper Anchor text.

We took maximum 16 hours for On-page Optimization for whole site (10 pages max)
 
And Off-page Optimization is continues Process [2 hour daily basis, up to two month]
 
hope you can understand our SEO method.
 
thanks

-============================= 

hello,

domain http://www.lifescapemag.com/ list  found at google.com

There are two method of SEO:

1) On-page Otimization
        Use proper Title, Desc, key-word,
        Chek Key-wrod Density
        Use H1 Tag.
        Chekch Avilibility of Competetive Key-phrase on the Content Of Page.
        Other.

2) Off-page Optimization
        Link-popularity (One-Way Link and Reciprocal link)

there are two type of key phrase : non-competetive and competetive ,

Domain name are treted as non-competetive key-phrase, and can be found
eaisly with On-page Otimization SEO Work

but key-phrase “‘vegetarian magazine” is very much competetive key-phrase,
and can be found only through proper SEO work (Off-page Optimization)..

thanks

following site not linked from xponse.com
http://www.xponse.com/privacy_policy.html    PR3    listed at SE
http://www.xponse.com/call_center.html    PR4    listed at SE
http://www.xponse.com/add.html
http://www.xponse.com/other_services.html     PR4    listed at SE

PPC Campaign

5 Comments 20.9.06 11:23, comment

RSS Feed on website for SEO purpose:

Implementation Of RSS Feed on website for SEO purpose:
    1)  Incorporate whole site title,desc,content  etc in one xml page.
    2)  Easily understood by SE spider and also consider as Site map of website.
    3)  RSS feed can be submitted to BLOG Directory to increase One-way Link.
    4)  No need to submit All pages, Only One Xml page will represent the Whole site in SE and Directory.
   
How to USE RSS On Website:
    1)    Create Xml File and put into root of server.
    2)    Create a small button and link to xml file and put on home page. 

1 Comment 20.9.06 11:18, comment

SEO Redefined

Search Engine Optimization, or simply SEO

According to many of the SEO experts, the methods used by most of the e-commerce companies are erroneous. Many of these sites were optimized by amateurs who had just entered the field of search engine optimization and who were not well versed with the SEO methodology. Most of the optimized sites have developed wrong concepts of doing a search optimization such as;

Title Tag
Many of the websites do not utilize their title tag to the maximum benefit. They put up their company titles in impressive language thinking that will help them to achieve a higher ranking but it is not so..... Search engines prefer the title content to be keyword ‘rich' as these keywords are significant factors in the relevancy algorithm of search engines. The keywords should be relevant to your website and your title tag should begin with them as search engines prefer them over your company names. You can have a maximum of 200 characters in your title tag which is within the average limit allowed by most of the search engines.... So make sure you utilize them to the maximum benefit of achieving a high ranking.
Do not use generic terms
This means that websites should use specific words in relation to their business in the META keyword tag. Make sure that you use keywords which present the exact idea of your business to the people visiting your site. For example if your business is about selling computer accessories so it will be reasonable for you to use the term ‘computers' but most of the visitors wishing to buy computers will leave your site as soon as they realize that you are into accessories. To prevent this, see that you put the most precise keyword in the META tag. Wordtracker.com helps you in searching for good specific keywords for your website. They will help you in figuring out the various keywords people use to search for goods and services on the net and lo and behold those visitors will become your paying customers.
Keyword rich optimized content
SEO beginners think that lot of flash images make the website look professional. But hey think again ................. a site without any content has very little possibility of getting ranked even if you have created the title tag and META tags. It is essential for a website to have a keyword rich content. Why?? Because most of the search engines cannot register images. So if your website is full of impressive images but no content the search engine will fail to notice it. Your site will be practically invisible to the search engine. To add to the troubles many search engines can not register Meta tags anymore. Search engines nowadays are highly intelligent and are now indexing those sites which have highly relevant text. So if you want to your home page to rank well then make sure you have optimized and relevant visible as well as invisible text on your homepage.
Linking to a number of sites
Most of the SEO experts believe that linking to a large number of sites will help them in achieving a high ranking. Well think again........ Most of the times due to mass linking many websites get linked to sites that are irrelevant, low ranking or simple illegal. Linking to these sites will cost you your ranking and may also result in your site getting banned by the search engines. Apart from linking to individual sites, registering to the top most directories or search engines will get you the foremost worldwide traffic to your website. Do not link haphazardly to any site, do your homework, link to sites that are relevant to your website and have a good page rank. Plus registering your site to top most search engines and you are on your way to a good ranking.
Have Patience
Have patience you won't be getting any traffic to your site immediately after registering to the directories/search engines. Sometimes individual linking does give you traffic within a week but that's not the case always. Our SEO team has found out that registering to directories takes about a week to 15 days for the traffic to begin. We have also seen that individual linking takes about the same time frame. This does not mean you resubmit your link or register again. You should resubmit again only if you have changed your URL or when your website is not visible in their database. These were few of the blunders committed time and again by SEO teams all over. We are saying ‘were' with the hopes that after reading this article they won't be repeated.

1 Comment 13.9.06 12:30, comment

Words as Money Spinners

Over the last decade, the virtual space has emerged as a potential platform for any sort of promotion or transaction. Be it to lend voice to an issue, highlight a happening, push a proposal or project a propaganda, the World Wide Web is spread enough to grab all these issues in its Net.

However, as the Internet space gets jammed with increasing number of Netizens flocking in from all parts of the globe every day, it is becoming tougher to hold on to the Web ground. Today, to maintain a healthy profile, possession of a web identity has become a mandatory feature but it is not enough to push the envelope of profit under the door of online success.

To survive in the cyber race, one needs to be compatible with "behavioral" pattern of the search engines like Google, Yahoo, MSN and others to remain in limelight. The target is manage a position in Top Ten when a web visitor enters a search for subject related to your area of expertise.

And Search Engine Optimization, or simply SEO, is your passport to prominence in the World Wide Web. It has proved to be a potential tool to hit the bull’s eye in the vulnerable world of web marketing. And the edges of this weapon are sharpened with only one medium; appropriate KEYWORDS.

Selection of right keywords that will be skillfully embedded in the content of your website requires understanding the psyche of the web viewers. That is to perceive what kind of words one will type in the search engines while searching a particular service or product. However, the right keywords should be used properly, following the rotation pattern of 5%-15% according to the volume of the content. This prevents you from inviting the ire of search engines in the form of "spamming".

The SEO techniques are further complemented by other promotional mediums like PPC campaigns, Link exchange programs, submission in blogs and forums and more. Usage of all these techniques in right combination brings in the targeted traffic to your website and thus, enhances business.

July 10th, 2006 - By Shoma [Content Writer & SEO)

1 Comment 5.9.06 08:13, comment

Why Go For Search Engine Optimization?

Before explaining the need for search engine optimization it is important to understand the definition of SEO, a term which has become such a hotly debated topic in the world of webmasters. Search Engine Optimization(SEO) is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. This is known as SERP or search engine result page. When your webpage ranks high in the search results you get unique visitors. And if the visitor gets the information he/she is looking for then you might expect repeated visitors.

Now let’s make one thing clear, websites could be broadly divided into four types:

  • Personal sites
  • Corporate sites
  • Informative sites
  • Sites devoted to ecommerce

The first two types can very well exist without any optimization. Why? Simply because they are not looking for unique visitors! But if you have a site especially designed for the purpose of dissemination of information or for ecommerce then you need search engine optimization for better listings in various search engines.

Content is the King

It is often said in the world of webmasters that if you want to drive targeted visitors to your website you should have relevant content. Search Engines look for relevant content when a person makes a search based on a particular keyword. So your website should have relevant content in order to rank high in SERP.

A few more words can be said about the role of content or keywords for achieving high search engine rankings. It is very important that you have the right keywords or key phrases. When we say “right” we mean the most popular keywords that are used by people browsing the web for products or services that you specialize in. The most important key words or key phrases should be sprinkled across the text in right proportions. This is called keyword density. This can vary from 5-15%. Judgment must be used to invoke keywords without being repetitive. This practice is called “keyword stuffing”. A particular website could be penalized for keyword stuffing in order to befool the web spider. Keywords can be liberally used in the first two paragraphs of your content. It is also imperative that you use your keywords or phrases in the last line of your web content. Your anchor text should contain your most popular keyword or key phrase. That also helps a lot. Google, of all search engines, places a lot of importance on the anchor text of your inbound links.

Optimization is crucial

Take a look at some of the hard facts which make search engine optimization indispensable:

  • Over 80% of Internet users find websites through search engines.
  • 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can’t find a relevant site.
  • 75% of Internet users have the intention of purchasing a product or service when using search engines.
  • Professional search engine optimization is about twice as effective as all other Internet marketing methods and eight times more effective than costly banner advertisements.
Therefore, ranking highly in search engines and directories should be critical to your Internet marketing strategy. Unfortunately, many online businesses fail to address the importance of search engines, building their site without any regard to search engine compatibility at all.

1 Comment 5.9.06 07:33, comment